Gulp Coast: Craft Brewery Passport

I built and designed the first two print editions of Visit St. Pete/Clearwater’s craft brewery passport, the Gulp Coast. I came up with the Gulp Coast logo, Gulp Coast Beers Brew Here designs. For the passport, I did the layout design and a majority of the photography. The goal of the passport was to drive visitation to breweries, where they would collect a stamp to redeem for prizes. Everything was free for the brewery to participate. My goal was to design each brewery page with a hero image, along with 3 evergreen beers to showcase. I also developed the regional categories dividing the area in to three regions. With new breweries opening up every other month, we moved everything to digital, but the printed piece still remains popular.

Volume 1.

Volume 2. Updated the look and feel while trying to keep it clean.