Digital Pathways 2024
Try to make a conference about digital pathology sexy. That was the overall goal of producing a sizzle reel about a multiday conference. Over the course of two and a half days, I was tasked with filming interviews, b-roll and producing a video to make a promotional material for the following year’s conference. As you can imagine, hunting down VIPs to talk on camera, static presentations and repetitive motions can dry out fast. By the end of the conference, people were hunting me down to be on camera.